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This
ad, which appeared in the January 25, 1961 issue of
Variety, is typical of the kind of hoopla that
major film studios employ in heralding future projects. Back
in 1961, the purpose was to tantalize both theater chains
and independent houses alike about future releases and
to fan the fires of the bidding war for presentation
rights.
It was to 20th's
advantage to reinforce the idea that they were aggressive in
providing exploitable product. Furthering this image were the
names of a successful producer, a known star-quality cast, and a
writer with a track record. Notice within the add that 20th
billed itself as the showmanship company, and certainly,
Irwin Allen was a premiere showman.
Interestingly, Voyage's star submarine is loosely depicted as a
conventional navy sub with a suggestion of nose ports.
Possibly Seaview's design had not been finalized when this ad was
put together, or the studio may have wished to keep it under
wraps.
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